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From the manufacturer Swipe to Learn About Hydrate Shampoo Previous page Exclusive AntiFade Complex Prolongs Color Don't strip your color. Pureology's exclusive AntiFade Complex protects color vibrancy. Gentle...
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From the manufacturer


Sulfate-Free Shampoos

Pureology products use a blend of corn, coconut and sugar to cleanse gently without stripping color.


100% Vegan Formulas

Made with sustainably sourced natural plant extracts and without animal products or by-products.


AntiFade Complex

Our products contain antioxidants and full-spectrum UVA/UVB sunscreens to protect color vibrancy.


Commitment to Sustainability

Our bottles are made of 95% post-consumer recycled materials and are 100% recyclable.

Why should I use sulfate-free shampoo?

Sulfates can strip your hair color and damage your hair. That's why Pureology's concentrated sulfate-free shampoos use a blend of corn, coconut and sugar to gently cleanse your hair without stripping or drying it.

How do I know Pureology Hydrate Shampoo is right for my hair?

Pureology's award-winning, classic Hydrate Shampoo can be used on color-treated hair and on dry hair; it's perfect for medium to thick hair types.

Wait, but I love when shampoos are nice and sudsy. Will this shampoo still lather?

Absolutely! Pureology Hydrate Shampoo is so concentrated you only need a quarter-sized amount of product to get a rich lather that gently cleanses your hair.

This product looks different than what I'm used to seeing. Why is that?

As of fall 2018, Pureology updated all of our shampoo and conditioner bottles to be made with 95% Post Consumer Recycled (PCR) packaging. That accounts for the slight color shift our loyal customers have noticed.

How do I know this product isn't counterfeit?

This is an authorized retailer of Pureology products. which means that you can purchase with confidence. Pureology has directly supplied this retailer with the same high-quality, professional products that can be purchased at salons.

Pureology: Salon-Professional Hair Care

Visit a Pureology Stylist Today!

Trust a Pureology stylist at your favorite salon to help you discover the best hair care regimen for you. Whether you need volume, hydration, strengthening or smoothing, we have a complete beauty routine waiting for you. That's serious hair care that's seriously convenient.

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