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Pureology | Strength Cure Strengthening Shampoo | For Damaged, Color Treated Hair | Sulfate-Free | Vegan



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1.7 Fl Oz
33.8 Fl Oz
8.5 Fl Oz
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From the manufacturer


Sulfate-Free Shampoos

Pureology products use a blend of corn, coconut and sugar to cleanse gently without stripping color.


100% Vegan Formulas

Made with sustainably sourced natural plant extracts and without animal products or by-products.


AntiFade Complex

Our products contain antioxidants and full-spectrum UVA/UVB sunscreens to protect color vibrancy.


Commitment to Sustainability

Our bottles are made of 95% post-consumer recycled materials and are 100% recyclable.

What is micro-scarring?

Heat styling, environmental factors and color-treating can damage your hair. Micro-scarring results in damaged hair cuticles and dry, brittle-feeling hair. Strength Cure Shampoo helps fortify micro-scarred, color-treated hair.

Why should I use sulfate-free shampoo?

Sulfates can strip your hair color and damage your hair. That's why Pureology's concentrated sulfate-free shampoos use a blend of corn, coconut and sugar to gently cleanse your hair without stripping or drying it.

How do I know Pureology Strength Cure is right for my hair?

If your hair is feeling dull, dry and brittle, Pureology Strength Cure Shampoo for Damaged Hair can help remove dull residue and strengthen hair for softer, shinier locks with maximum growth potential.

This product looks different than what I'm used to seeing. Why is that?

As of fall 2018, Pureology updated all of our shampoo and conditioner bottles to be made with 95% Post Consumer Recycled (PCR) packaging. That accounts for the slight color shift our loyal customers have noticed.

How do I know this product isn't counterfeit?

This is an authorized retailer of Pureology products. which means that you can purchase with confidence. Pureology has directly supplied this retailer with the same high-quality, professional products that can be purchased at salons.

Pureology: Salon-Professional Hair Care

Visit a Pureology Stylist Today!

Trust a Pureology stylist at your favorite salon to help you discover the best hair care regimen for you. Whether you need volume, hydration, strengthening or smoothing, we have a complete beauty routine waiting for you. That's serious hair care that's seriously convenient.

Shipping Info

Shipping & Returns

Domestic Shipping

Delivery occurs 6 to 10 business days after processing ends, pending availability and credit card verification. Processing the order can take up to 10 business days. Please allow additional processing time during promotional events. Ground delivery to Hawaii and parts of Alaska may take more than 8 business days. 


Luxotia will contact you with a follow-up email if the merchandise you have selected is not available at the time of order processing.

You will be fully charged for any item ordered, the moment you placed the order. The charge is an automatic process. If you change your mind since the order ships, we will issue a full refund without any fine or any kind of tax.

You will be contacted by e-mail with a tracking number when your order leaves our distribution center.

Please note that items are not guaranteed in stock due to orders being filled from multiple locations. If we are unable to complete your order, you will be notified via email as soon as possible.

We are responsible for your new purchase until it reaches the Post Office.

In the case that your shipment is lost or damaged in transit, you are responsible to file the claim with USPS / UPS or any other shipping carrier. We are not responsible for lost packages during transit or shipments sent to forwarding services or companies, regardless of the shipping service selected. If you place an order and your shipping address is a forwarding address, you are responsible for contacting your forwarding company or service to locate your shipment.

We are not responsible to weather related damage or delays. 

We cannot ship to Post Office Boxes.

We cannot ship to US territories including American Samoa, Baker Island, Federated States of Micronesia, Guam, Howland Island, Jarvis Island, Johnston Atoll, Kingman Reef, Commonwealth of the Northern Mariana Islands, Midway Islands, Navassa Island, Palmyra Atoll, Puerto Rico, U.S. Virgin Islands, and Wake Island.

Return Policy

If a purchase was made on or after 2/15, customers will be able to return to stores for 30 days after stores reopen.

At Luxotia, we want you to be pleased with your purchase. If for any reason you are not completely satisfied, you may return or exchange your purchase when it is presented with established proof of purchase in saleable condition. Simply follow the guidelines below:

Returns are eligible for a full refund if returned within 30 days with a receipt.Unfortunately, we cannot exchange, replace or credit gourmet, monogrammed or personalized items.We recognize that returns are important to our customers. To ensure a positive shopping experience for all our customers, if we identify an unreasonable return pattern, we may restrict or refuse future transactions from such customers.For all returns, merchandise must be presented in saleable condition and established proof of purchase is required.How to Make a Return

To start your return you will need to find your order number in one of these locations below:

Top right corner of your packing slipSubject line of your shipping account - Order History


Pack your return securely, in the original package, if possible, and include your printed invoice.Contact us at to issue a packing slip (return slip)Affix your shipping label to the package, making sure no other tracking labels are showing.


When your package is ready, you can ship it via FedEx or the U.S. Postal Service

For FedEx, drop it off at your nearest FedEx location.For the U.S. Postal Service, give it to your mail carrier or drop it off at your nearest post office.


Click on the "track Your Return" button in your return confirmation email to track the status of your return. Please allow 10-14 business days for the processing of your return by mail.

Refunds in the form of original payment can take up to 3 weeks to be credited back to your account



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Pureology | Strength Cure Strengthening Shampoo | For Damaged, Color Treated Hair | Sulfate-Free | Vegan

Pureology | Strength Cure Strengthening Shampoo | For Damaged, Color Treated Hair | Sulfate-Free | Vegan

1.7 Fl Oz
33.8 Fl Oz
8.5 Fl Oz